We are excited to announce that Sleepy Sloth has been featured in Life Up North, a well-regarded regional publication celebrating inspiring lifestyle stories and northern business success.
The coverage shines a spotlight on Sleepy Sloth as an ethical women’s activewear brand launched from the Wirral, recognising our approach to combining performance, comfort and sustainability. Having our brand story shared in a publication like Life Up North is an honour and underscores the momentum we’re building as we grow.
Sleepy Sloth was founded to address a gap in the activewear market. Too often, women’s activewear prioritises aesthetic over function or sustainability, leaving many customers frustrated by poor fit, uncomfortable fabrics or unclear production values. From the start, we wanted to build a brand that solved these issues with intention — designing products that feel great to wear, support a wide range of movement and are made with responsible materials.
Quality and ethical considerations are at the core of everything we do. Our sustainable range carries Global Recycled Standard (GRS 4.0) and OEKO-TEX Standard 100 certifications, affirming that our fabrics are responsibly sourced and free from harmful substances. Beyond materials, we work continuously to lessen our environmental footprint, including planting a tree for every product sold and implementing thoughtful production practices.
Being featured in Life Up North is a meaningful milestone for Sleepy Sloth as we continue to expand and connect with customers who value comfort, performance and conscious consumption. We are grateful for the support from our local region and for the opportunity to share our ethos with a wider audience.
To read the full feature, visit Life Up North online.
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