We’re incredibly proud to have Sleepy Sloth featured in Cheshire Life Magazine as part of their “My Style” feature, highlighting our journey as founders of a Wirral-based ethical women’s activewear brand.
In the feature, we shared the inspiration behind Sleepy Sloth and our mission to prove that performance, style and sustainability can co-exist. From using recycled fabrics and biodegradable packaging to supporting sloth conservation projects and global tree planting initiatives, every decision we make is guided by our commitment to creating activewear with purpose.
The article also explored the challenges of building trust as an independent sustainable fashion brand in a highly competitive industry. As a self-funded business, every step of our journey has been built through passion, resilience and the incredible support of our growing community.
We also spoke about personal style, sustainable fashion habits and the importance of buying less, choosing better quality and asking questions about where clothing comes from. Sustainability is not about perfection — it’s about making more conscious choices and supporting brands that are transparent about their materials and production.
Being recognised by Cheshire Life Magazine is another exciting milestone for Sleepy Sloth and we’re grateful to everyone supporting our journey so far.
Explore our latest collections and discover activewear designed to move with purpose.
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